Enhancing your brand’s perceived value can greatly impact its market perception. Whether you’re starting fresh or seeking to boost your established image, strategies for appearing more upmarket can bolster your position and appeal to sophisticated customers. Implementing these techniques can create a sense of luxury and exclusivity, helping you stand out in competitive markets.
What is an upmarket brand? According to marketing experts, luxury brands can be defined by their price, design, quality, meaning, rarity, and service. This means selling these factors to your customers, believing in them just as much as you believe in your products. In times of economic difficulty, however, it can be difficult to succeed. Many companies have limited resources but a need to grow and retain their customer base. Making your brand appear upmarket, even if that isn’t currently the case, is essential. Here are some top tips on faking it ‘til you make it!
Dress to impress
Dressing to impress is crucial when meeting potential clients or customers. While your everyday work attire might be casual, meetings require a more polished appearance to make a favourable impression. Convey executive presence by dressing in formal attire, and projecting professionalism that reflects your commitment to business excellence.
Get a logo
You probably have a website, but big companies have logos, and you should follow suit. It’s common knowledge that people notice images before words, so a logo is the key to making your brand instantly recognisable. You may have a talented staff member who can create your logo, or try meeting with a local graphic designer who may be looking for their first commission – you’re guaranteed to get a bargain.
Increase your social media presence
Print marketing
Even in our digital age, print marketing is still an effective marketing tool. Don’t underestimate the power of a simple business card or a product booklet, as physical materials prove to your customer that you’re willing to invest time and money into your business. It shows that you believe in yourself and your products and helps to add a sense of reputation to your company. These marketing materials can still be made in-house if money’s tight. Why not try something like a simple bookbinding machine to create highly premium and long-lasting finished brochures for your business?
Change your company name
Consider rebranding your company name to reflect a more upscale image that resonates with your industry. For instance, if you run a marketing firm named Paul Smith Marketing, re-registering as Paul Smith & Company or Paul Smith Group can convey a larger, more established presence to customers. These strategic changes can enhance your company’s reputation and perceived stature, fostering continued growth and prestige.
