The United Kingdom and The United States are ranked higher by brands and being a top global economy, consumers are exposed to the latest and on-going trends. The consumers have access to a greater and better amenity to life. Since both are English speaking countries it can sometimes create confusion, especially among the brands when launching its products or services.
It has been found that there are many striking differences when coming to the way how consumers behave and think. Companies or brands need to find a balance so they can find the right products for the right market. Since there are important things to consider and deep analysis of the market must be carried out.
The four distinguishing characters are:
Brits are eco-friendlier
Plastic is known as the biggest threat to the environment. It affects both the land and water bodies. It is urgent to fix this deep-lying issue. It has been found in studies that; British people care more about the environment than the American counterpart.
70 % of the Brits have pledged on reducing plastic waste, the percentage of American support is just above 50 %. It can be said that since being an environmentally conscious market, brands can capitalize on this by producing eco-friendlier products. You can get a perfect example of the same through the Rhode island escape room.
Brits are confident sharing data
Data is valuable and if it is not managed and falls into the wrong hands can become fatal. By nature, Brits are extrovert and are confident in sharing their data online. Whereas Americans are more reserved and conscious of sharing their data online. It has been found that only 34% of the Americans are willing to share their data if they know what they will be used for. Companies who are collecting data from an individual must assure the consumers that their data is safely guarded.
Brits are inclined towards veganism or vegan
One of the important movements of the 21st century is Veganism or Vegan. It might have entered the American culture, however, reports suggest that the percentage of British vegans are relatively higher than their counterpart with about 20 % of population claims to be vegan. While only 8 % of the American population don’t consume meat and brands in the UK claim that they have found great success by intruding plant-based products such as escape room in royal leamington spa in the market.
Americans spend more time online
Social media and the internet have impacted everyone’s life. However, it is seen that it can be quite addictive and can cause serious issues if it is kept in check. This can be an important factor that separates Americans from Brits. Americans spend more time online than Brits and reports suggest that on average, Americans spend about 5+ hours in a day whereas Brits spend about 4+ hours. The Brits consider social media to be toxic and it can be seen by their less internet usage time.
Last Words:
These are some of the top distinguishing factors between the Americans and the British consumer. Every market is different, and it is important to continue to respect and track consumer’s behaviour in order to become an invaluable brand.
