What is an upmarket brand? According to marketing experts, luxury brands can be defined by their price, design, quality, meaning, rarity, and service. This means selling these factors to your customers, believing in them just as much as you believe in your products. In times of economic difficulty, however, it can be difficult to succeed. Many companies have limited resources but a need to grow and retain their customer base. Making your brand appear upmarket, even if that isn’t currently the case, is essential. Here are some top tips on faking it ‘til you make it!
Dress to impress
If your job involves meeting with potential clients or customers, it’s important to make a good impression through your choice of outfit. Although you may dress casually in your normal working environment, meetings are different. Convey your executive presence by donning formal attire – make yourself and your company look like you mean business.
Get a logo
You probably have a website, but big companies have logos, and you should follow suit. It’s common knowledge that people notice images before words, so a logo is a key to making your brand instantly recognisable. You may have a talented staff member who can create your logo, or try meeting with a local graphic designer who may be looking for their first commission – you’re guaranteed to get a bargain.
Increase your social media presence
If you don’t have them already, open business accounts on Facebook and Twitter to grow your social media presence. If you sell physical products, Pinterest and Instagram can be very useful too. Maintaining a consistent online presence is incredibly worthwhile but is also free and easy to use. LinkedIn can be particularly useful for making yourself and your company seem grander. At the click of a button, you can grow a wide network of connections, which attracts potential customers and clients. If this sounds like a too complicated task for you, you can easily find top digital marketing companies that are ready to help you with this task.
Print marketing
Even in our digital age, print marketing is still an effective marketing tool. Don’t underestimate the power of a simple business card or a product booklet, as physical materials prove to your customer that you’re willing to invest time and money into your business. It shows that you believe in yourself and your products and helps to add a sense of reputability to your company. These marketing materials can still be made in-house if money’s tight. Why not try something like a simple bookbinding machine to create highly premium and long-lasting finished brochures for your business?
Change your company name
Depending on your field of work, it may be worth changing your company name to something more upmarket. If you’re a marketing company called Paul Smith Marketing, for example, consider registering instead as Paul Smith & Company, or the Paul Smith Group, as this will give the impression to customers that you’re a larger business. By following these tips, your company will continue to grow in size and prestige, and your new name will become more and more fitting!
